The properties under Rotana’s management performed “extremely well’ last year, especially in the United Arab Emirates, Khartoum and Syria, and the second half of 2008 saw Lebanon’s business rising back again, said IMAD ELIAS executive vice president and COO Rotana.
The UAE continued to be the number one market which had grown 24 per cent compared to 2007. Also experiencing growth was the German market with a 30 per cent increase, the UK maintained a steady growth of 10 per cent and India increased by 26 per cent.
He said that this year “we will certainly see a slight decrease in business” but was confident that Rotana would overcome this situation.
“Despite the fact that the current world situation is unstable, tourism in the Middle East will be less affected. The additional entertainment and leisure facilities will continue developing and hopefully continue growing. With tourism and business traveller in-flow on the increase Rotana is uniquely placed to meet their needs.”
He said that the most likely markets to be successful this year were the entire Middle East and specifically Lebanon and Abu Dhabi, and the group will be opening 10 properties here.
The challenges for the industry for this year were to address the global crisis and to source employees. Rotana itself needs about 15,000 over the next five years.
“Development of the brand is rigorously planned and meticulously managed across all operations, evoking confidence and trust among property owners and creating satisfying experiences for corporate and leisure travellers alike,” said Elias.
“Our product offering is exceptionally strong. Our properties are in the right locations and our level of service, much sought after. Don’t forget we are focused solely on the Middle East; we know the region better than anyone. We have already achieved a great deal and 2009 will see us further solidify our position as the region’s operator of choice.”