Saudia implements new growth plan


SAUDI Arabian Airlines has begun implementing a strategic plan of growth by investing in technology and training, and increasing flights, according to a statement from the airline.

The moves come as the airline prepares for privatization and follows increasing competition from other airlines at local and international levels.
Khaled Al Molhem, the airline’s director general, said the airline has begun, gradually and through a multi-phased programme, to implement its strategic plan.
“This includes upgrading the technical infrastructure, expanding the network to serve the airline’s marketing objectives, upgrading the sales, reservations, airport and on-board services, and a complete facelift for the Al Fursan frequent flyer programme,“ he said.
The airline has increased its flights to Dubai to 44 per week and has upped the number of flights to Sharm El Sheikh, following increased demand.
Saudia is currently restructuring its Al Fursan programme after months of research and field studies, and is set to launch a new family programme by the end of this year.