Emquest, the rebranded travel services provider for the Emirates Group, previously known as Galileo Emirates, has unveiled its new brand identity.
The launch of EmQuest reflects the rapid progress Galileo Emirates has made since its inception in 1991 and its commitment to taking its products and services to the next level. The creation of EmQuest allows this Emirates Group division to offer a broader and enhanced product offering and greater flexibility to respond to the travel industry’s requirements.
Naz Nizari, senior vice-president, EmQuest, said, “Galileo Emirates has evolved from its original focus. It has grown from being just a GDS distributor to a regional content provider of travel services and it has come to a point where we felt that our team has the expertise and experience to offer much more. This move to rebrand and reposition our business reflects the strong commitment to expand our offerings and explore new dimensions for the travel services community. We are, in effect, recreating our business and responding to the fast-changing needs of the travel services industry. The new EmQuest identity represents a significant milestone in the company’s evolution, but our guiding principle – which is to provide top quality services across the board – remains the same.”
Under EmQuest, the travel services industry can access the following portfolio of products: Galileo by Travelport, a global distribution system for travel agents; travelsouQ, a marketplace portal for hosting and trading of regional travel content; Rezgateway, a fast, cost effective, online solutions for inventory management, dynamic packaging, back–office & system integration; VRS, a modern airline reservation system enabling small and mid sized airlines to host and distribute their inventory; BOSS, and Castaway, both in-house developed products for back, mid and front office solutions.
Gary Chapman, president for Emirates Group Services and Dnata, said: “EmQuest’s goal is to become the region’s most dynamic travel services company and the Gulf's leader in travel services. The Middle East is one of the fastest growing regions in the world for travel and tourism and we are well-positioned to support and tap into this growth. The strategy for EmQuest is clear - provide innovative travel related services that add value to our customers, deliver the highest standards of excellence and adapt quickly to the market’s needs.”
The new brand identity, EmQuest, illustrates the association with Emirates - the region’s foremost aviation and travel conglomerate and an international brand synonymous with quality and excellence; while the word Quest – meaning pursuit, mission, expedition, to search, pursue, seek, is an apt metaphor for the process of searching and placing travel bookings using EmQuest's systems. The new name also captures the spirit of adventure and discovery associated with travel.
Nizari added: “The company's progression to incorporate a wider range of services has played a major role in the decision to launch a new brand identity. With a host of new initiatives coming into the international travel and tourism market, there is great scope for us to call upon our extensive experience and create new opportunities for our business and our travel partners. Like our parent company Emirates, EmQuest is fast-growing, innovative and focused on quality and we have solid plans to expand our business.”