British Airways, has unveiled its £100 million ($191 million) next-generation business class flat bed.
The new Club World bed is 25 per cent wider and offers more privacy, greater comfort, with more storage. Advances in design, technology and materials have been harnessed to take British Airways' flat bed concept to the next level, complemented by a new cabin interior.
Key features include: a more comfort-able six feet long fully flat bed; a new 'Z' bed position that extends to six foot six inches; electronically operated privacy screens; a laptop locker for storage of electronic items, a small bag and shoes; an in-flight entertainment system with up to 100 films and TV programmes and an onboard 'Club Kitchen' serving hot and cold snacks in between meals.
Willie Walsh, British Airways' chief executive said: "British Airways set the industry benchmark with the launch of the first flat bed for business customers in 2000. Our new Club World flat bed re-establishes our position as market leader.
"Club World represents 20 per cent of our long-haul capacity. Our premium cabins are our most profitable segment, which is why we have re-configured our aircraft, increasing Club World capacity by eight per cent and moving from 38 to 52 seats on some of our Boeing 747 aircraft.”