On June 25, 2025, Dubai’s short-term rental and boutique hospitality professionals gathered at Mama Shelter for the launch of Short Stay Circle, a new community initiative designed to foster collaboration and innovation across the UAE’s growing STR sector. The event featured industry panels and discussions on guest experience, sustainable operations, and emerging trends. Speakers from Frying Pan Adventures, Hero Experiences, Ride Skipper, and No More Bottles highlighted eco-conscious practices and cultural preservation. Founded by Katherine Read, Short Stay Circle aims to unite a fragmented sector through peer support and shared insight. A follow-up event is planned for September.