Turisme de Barcelona has taken a step forward in its strategy to generate value in the city through the events and congresses it hosts with the creation of the new Barcelona Convention Bureau (BCB) Legacy Program.
This new program aims to generate long-term positive effects in the city and the region through the congresses and events hosted by the city. By creating synergies and collaborations between local stakeholders and congress associations, the programme seeks to develop projects that have a positive impact on Barcelona, its inhabitants and its business and research sectors.
As explained by BCB’s director, Christoph Tessmar, “the point is to generate an impact that has a lasting effect beyond the event itself, to share and promote knowledge, professional connections, and to drive scientific and technological advancements within the framework of the economic development of the sector”.
For this, Turisme de Barcelona has created a new department within BCB to develop such projects, working closely with the different associations and organizers of the congresses. This new team is already working on four big congresses this year, three in the medical field and one in the nutraceutical industry.