Etihad Airways, the national airline of the United Arab Emirates, and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced that the relaunch of their stopover programme has exceeded expectations.
The Abu Dhabi Stopover programme, exclusive to Etihad Airways, welcomed 24,000 international visitors in the first half of 2024, compared to 7,000 in the latter half of 2023 – an extraordinary increase of 242 per cent. This strong performance, coupled with growing demand and increased bookings for the second half of the year, puts the initiative on track to achieve its ambitious target of 75,000 international stopover visitors in 2024.
Antonoaldo Neves, Chief Executive Officer, Etihad Airways, said: “The growth of our Abu Dhabi Stopover programme has far exceeded our projections. We’ve seen international visitors more than triple in just six months. This success not only showcases Abu Dhabi’s appeal as a destination but also demonstrates the programme’s effectiveness in encouraging travellers to experience the emirate’s wonders.”
Travellers are embracing the opportunity to discover Abu Dhabi, with an average stay of two nights. The programme has particularly resonated with travellers from key markets including England, USA, Australia, EU countries, and India.
Saleh Mohamed Al Geziry, Director General for Tourism, DCT Abu Dhabi, said: “The Abu Dhabi Stopover programme exemplifies the power of strategic partnerships in driving tourism growth. This innovative initiative is clearly resonating with international travellers, offering them a compelling reason to explore our emirate. The programme’s success reinforces Abu Dhabi’s position as a must-visit destination and encourages travellers to plan longer stays in the future.”