m&i – part of Worldwide Events - is evolving the format of MICE trade shows with its exciting new event m&i Fest, to take place in Marrakesh from March 17 to 21 next year.
The brand new event format offers a unique experience for buyers and suppliers, with enhanced destination time and opportunities for meaningful connections and facetime. For the first time, m&i will combine the best elements of a large trade show with the intimacy, high quality meetings, and value of their successful long-running m&i Forums. The introduction of dedicated exhibitor space will allow brands to powerfully tell their story.
With around 240 buyers and 230 suppliers, m&i Fest is expected to be the must attend event of 2024 and a landmark event for the MICE industry.
Richard Barnes, CEO of Worldwide Events who run m&i Fest commented: “After the devastating earthquake, we want to show our support for Morocco, and one of the most vital ways that all of us in the travel and events industries can do this is by continuing to promote tourism and MICE business to the country. Now more than ever it’s important to support Morocco, their people, and their local businesses, and all our partners are very keen to welcome delegates to m&i Fest next year.
“m&i Fest will bring together the best buyers in the sector with the most relevant suppliers. Suppliers will be able to showcase their brands, and buyers will be able to meet suppliers in an intimate and focused way without walking around a large exhibition centre. This event is designed for the needs of both and will be our highest value MICE industry event. We wanted to give brands the opportunity to have more visibility and provide them with a platform to tell their story. That platform is m&i Fest.