Mauritian hotel group, Sun Resorts has rebranded to Sunlife – not just a new name but a reimagined philosophy and culture across all areas of the guest experience, building on the brand’s 45 plus years of history and heritage.
The rebrand includes the newly launched ‘Come Alive Collection’ – a range of unique in resort experiences for guests to enjoy including Energy Gym, Sega Zoomba and Putting on the Ritz to name just a few.
Made up of four luxury hotels in Mauritius: five-star Sugar Beach, five-star Long Beach, four-star La Pirogue, and four-star Ambre, along with private island Ile aux Cerfs, home to the world-famous golf course, Ile aux Cerfs Golf Club, Sunlife has undertaken a transformation across its whole portfolio. With a carefully defined Vision, Purpose and Values the Sunlife rebrand is more than skin deep, breathing new life not just into the resorts but across the entire organisation.
The renowned hotel group has carved out a reputation as one of the leading hospitality brands in Mauritius and the Indian Ocean. The rebrand, spearheaded in partnership with specialist agency, luxury branding recognises the importance of the company’s history and service culture. With Sunlife, the rebrand has taken the familiar ‘Sun’ element representing the long-established, trusted brand and added the element of ‘life’ embodying the new energy and lifestyle.