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The industry reunites at IBTM World Barcelona 2021
January 2022 2653

IBTM World Barcelona, the first face-to-face event in the IBTM portfolio in two years, has been hailed a huge success by organisers, with over 30,000 pre-scheduled one-to-one business meetings having taken place, and more than 7,000 attendees joining for quality one-to-one business meetings, networking and education in Barcelona.

The meetings satisfaction score reached 4.7 out of 5 during the three-day event with many attendees commenting on the quality of their meetings and their optimism for the future.

Over 1,200 exhibiting companies from 70 countries around the world attended the three-day event, including the CVBs of Germany, Dubai Tourism, Istanbul, Cyprus, Czech Republic, Hungarian, Croatia, and Norway, Atout France, Meet in Ireland, Lithuania, Turespana Convention Bureau (Spain), Hilton, Titanic Hotels, Hyatt, and GL Events. In addition, several new exhibitors attended, such as the Montalbano Group, Manchester City Football Club, Sardinia Convention Bureau, Basquetour, and The Celtic Collection.

Over 1,400 high quality Hosted Buyers were present from 72 countries, and almost half were completely new to the IBTM portfolio, representing more opportunities for exhibitors to do business with new contacts.

Under the theme of ‘New Business, New Tech, New World’ there was a schedule of inspirational educational sessions around four topical themes: Trends and technology; gamification and engagement; the future of event planning; and career and personal development, delivered by expert speakers from the United Nations Climate Change, LinkedIn, CrowdComms, VisitScotland, BBC Creative and more.

The IBTM World Industry Trends Report, one of the industry's most comprehensive and far reaching studies on the future of meetings and touched on key trends affecting the industry, from the micro to the macro, looking at the differences in global regions, and investigating the role of vertical markets.




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