THE sales team from the Park Regis Kris Kin Hotel Dubai will be in Germany next month at the ITB Berlin, the world’s leading travel and tourism show, in a bid to capture an increased share of both the German and other European markets.
The event traditionally attracts more than 10,000 exhibitors and 170,000 visitors and is a key venue for tour operators and agents to contract hotel rooms for the coming year, according to Patima Onnorm, the hotel’s director of sales and marketing manager.
“While emerging markets such as China and Russia have shown tremendous growth in recent years, Germany remains a key source for us and we are keen to capitalise on interest shown by the 800 travel trade executives who attended the Dertour Academy in Dubai in December where agents and operators were briefed on new tourism attractions of the city,” she said.
“As well as reinforcing our sales message in Germany and Austria, we are keen to make new contacts in smaller European markets which are developing as Emirates expands its network there – the outbound sectors in Switzerland, Norway and Belgium, for instance, all demonstrated double digit growth last year, according to the UNWTO statistics.”
The 390-room, five-star hotel is the ideal address for both business and leisure travellers boasting a range of superb restaurants, a sports bar; rooftop pool, fitness centre, event facilities for up to 220 people and a business centre.