INDIA will have its own dedicated exhibition region at World Travel Market (WTM) 2012, the leading global event for the travel industry, after its participation at WTM 2011 was estimated to have generated a massive £56 million ($87.5 million) of deals for the country’s travel and tourism industry.
India Tourism, the national tourism organisation of India, is expanding its exhibition floor space by 14 per cent to more than 1,000 sq m to create a dedicated India Region at WTM 2012, situated in the South Hall at the East Entrance next to Asia/Pacific/Indian Ocean region.
WTM 2011 saw India Tourism expand its stand space by 16 per cent compared to WTM 2010, which was a massive 28 per cent more than at WTM 2009. Goa Tourism and Tamilnadu Tourism became main stand holders for the first time, while increased support from the private sector saw Travel Inn, Travel Services International, Trail Blazer Tours India, and Quadlabs from the travel agency sector and Samatheeram Ayurvedic Group and Charlot Beach Resorts from the hotel sector exhibit for the first time. Furthermore, six previous exhibitors expanded their presence including Creative Travel, Le Passage to India and Travel Boutique Online while Rajasthan Tourism and Karnataka Tourism exhibited for the first time.