Promise of a super summer


The Dubai International Hotel Apartments will be highlighting "a super summer special" offer at the Arabian Travel Market, providing an ideal option for families visiting the emirate between May and September.

The hotel apartments, which is taking part in the ATM for the second year, aims to capitalise on the response generated last year.

"We were delighted with the response our presence generated and that is one of the key reasons we are back again," said Ismail Yehia, senior sales manager - hospitality at Dubai World Trade Centre which operates the hotel apartments.

"Exhibiting at the ATM enabled us to reach key potential clients throughout the GCC region and inform them of our facilities.

"It appears our summer occupancy levels were boosted by the efforts we made at ATM and positively influenced the response we had to our summer special deal.

"Being at ATM helps us maximise occupancy levels year-round and target a range of potential clients."

This summer, the hotel apartments are offering the special package starting at $111 per night, Yehia said.

"The deal, which is designed to make vacation travel plans for visitors travelling with their family to Dubai easy and affordable, includes a free car rental with unlimited mileage, access to the luxurious Hotel Apartments Club and a complimentary breakfast buffet," he said.

It includes superb accommodation, access to the private club equipped with a variety of leisure and dining facilities - including two swimming pools in a garden setting, a children's play area, tennis and squash courts, table tennis and more.

"The deal means you and your family can enjoy a fun-filled family vacation in Dubai, and have money to spare," said Yehia.

The hotel apartments are situated next to the Dubai World Trade Centre Tower and the Dubai International Exhibition Centre on Shaikh Zayed Road.

Centrally located, and just 15 minutes from the heart of the city, the 492 fully serviced apartments (available in 1, 2 and 3-bedroom options) are managed and owned by the Dubai World Trade Centre.

The accommodation, available on a nightly, weekly, monthly or annual basis, is serviced by housekeeping, security and engineering staff.

Each unit is fully furnished, air-conditioned and equipped with modern services and appliances.

Besides the range of leisure facilities, the Apartment Club includes a private restaurant and lounge and two fully equipped meeting and banquet rooms that can accommodate up to 100 guests.

In addition, Palm Garden and the Club lawn area can host outdoor functions for up to 1,500.

Guests this summer will also have access to a complimentary food and beverage package on arrival and a complimentary copy of one of the daily local newspapers (English or Arabic).

Yehia said that despite increased competition in the marketplace, the Dubai International Hotel Apartments had retained its market share through effective promotions and offering a superior level of service and professionalism.

"With an occupancy level that consistently peaks at upwards of 93 per cent, the facility is a popular option among both short-term and long-term guests," he said.

Yehia expressed optimism over tourism growth in Dubai noting the emirate has world-class facilities.

"Ensuring this is complemented by world-class, professional services and attitudes will further enhance its appeal," he said.