A new cable car system being built across the River Thames in London will be sponsored by Emirates Airlines, in its biggest UK sponsorship deal since Arsenal. Seen here, Boris Johnson, the Mayor of London (right) and Tim Clark, president, Emirates Airline at the announcement for the Dh204 million ($55 mn) agreement between the airline, the Mayor’s office and Transport for London (TfL) on the banks of the River Thames - next to a mock-up of one of the branded cabins.