Monday, May 25, 2020

People & Places

Deutschland comes up with a unique travel from home concept in these trying times. During the recent lockdown, the German National Tourist Board (GNTB) brought together their ongoing marketing activities on all social media channels worldwide in a joined communication campaign: #DiscoverGermanyFromHome. The campaign includes virtual experiences of the destinations in Germany in all of the 16 federal states. The main goal of the campaign is to create inspiring, empathic and, at the same time, informative content in an engaging and interactive way and to communicate with tomorrow’s consumers.

Emirates became the first airline to conduct on-site rapid COVID-19 tests for passengers. Passengers on a recent flight to Tunisia were all tested for COVID-19 before departing from Dubai, in collaboration with Dubai Health Authority (DHA). Quick blood tests were conducted by DHA and results were available within 10 minutes.

The majority of Airbus sites in Spain have joined forces to produce 3D printed visor frames, providing healthcare personnel with individual protection equipment in the fight against COVID-19. More than twenty 3D printers are working day and night. Hundreds of visors have already been produced and dispatched to hospitals close to the Airbus facilities in Spain. 

Jumeirah helps everyday inmates loose themselves in an artistic skill, to help reduce stress, manage anxiety and stay positive during the extended homebound life we all find ourselves in. #StayHomeWithJumeirah campaign lays down simple tips by Art Dubai resident artist – Nahla Al Tabbaa for achieving artistic liberation, while drawing portraits of loved ones, practicing calligraphy to building one’s own sketchbook and creating paints by only using natural ingredients such as herbs and spices.

Etihad Airways is partnering with Australian company Elenium Automation to trial new technology, which allows self-service devices at airports to be used to help identify travellers with medical conditions, potentially including the early stages of COVID-19. Etihad will be the first airline to trial the technology, which can monitor the temperature, heart rate and respiratory rate of any person using an airport touchpoint such as a check-in or information kiosk, a bag drop facility, a security point or immigration gate. The Elenium system will automatically suspend the self-service check-in or bag drop process if a passenger’s vital signs indicate potential symptoms of illness.

As everyone continues to practice social distancing, the importance of practising self-care, and maintaining a beauty regime is key to looking and feeling good, this according to Anantara. The recent launch of a beautify from home campaign, #AnantaraEscapism, has got some traction. The pool of beauty and wellness experts at Anantara Spas share their favourite skin, hair, and body boosters that can be crafted into the daily routine from home.

Louvre Abu Dhabi is adding to its digital offering, providing free access to more content through virtual tours, video, audio and downloadable activities. The first phase of Louvre Abu Dhabi’s expanded digital offering includes exploration and discovery of the museum’s collection and exhibitions through Louvre Abu Dhabi’s website, mobile app and ‘Art From Home’ online resources; make and play, a series of online videos and colouring activities for families and children.

UAE-headquartered hospitality company, TIME Hotels, is set to launch an exclusive Iftar menu which focuses on locally sourced and fresh produce and will be available for home delivery, daily during the holy month of Ramadan. Taking inspiration from traditional Arabian cuisine, for just Dh65 ($17) per person, it includes a variety of authentic hot and cold mezzeh, salads, soup, a choice from two aromatic main courses and a traditional Arabic dessert as well as one Ramadan juice, soft drink and dates.

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