Jumeirah, Aeroflot announce partnership

Russian state airline Aeroflot and the UAE's Jumeirah Group have announced a partnership offering members of the Aeroflot Bonus loyalty programme the chance to earn one mile per $1 dollar spent at Jumeirah’s 22 hotels and resorts around the world.

Jumeirah is also offering 5,000 miles to Aeroflot Bonus Members who stay at any Jumeirah hotel for 15 nights or more a year. The points are based on eligible rates on consecutive nights or a cumulative number of stays.

Alison Broadhead, chief commercial officer, Jumeirah Group, said: “We are delighted to announce our partnership with Aeroflot – Russia’s flagship carrier and one of the largest airline groups in Europe.  Jumeirah’s hotels and resorts in Dubai and other countries such as London, the Maldives and Mallorca, have always been popular with Russian visitors and this partnership provides significant potential for Jumeirah Group to reach affluent Russian travellers - the country is one of our top source markets.”

Jumeirah’s hotels and resorts are regarded as among the most luxurious and innovative in the world. The Dubai-born brand has played an integral role in driving the popularity of the city as a global destination for international travellers and holiday-makers. Jumeirah’s current portfolio includes 22 hotels, resorts and residences across Europe, Middle East and Asia including 10 in the Middle East region. There is a robust and growing pipeline of new openings including properties in Oman, Jordan and Abu Dhabi. The first to open will be Jumeirah Al Naseem, the 430-room luxury hotel that forms the final part of Madinat Jumeirah. Reservations are now open for stays after December 1, 2016.

The Aeroflot Bonus Programme is the largest frequent flyer loyalty programme in Russia and CIS countries. Currently the programme has more than 5 million members. Members of the program earn miles for the flights with Aeroflot Group and companies of SkyTeam Alliance. The number of miles depends on the rate and the distance of the flight. Miles can be spent on the award ticket, upgrade or exchange for the numerous awards of the programme partners. - TradeArabia News Service