Tuesday, October 27, 2020

ATM Review

Seychelles promotes five of the best in twin-tour campaign
May 2010 1741

SEYCHELLES Tourism used its appearance at ATM to launch a new campaign aimed at encouraging visitors on a twin-hub vacation to experience the Big Five in Africa followed by the Best Five in the island archipelago.

The Best Five are a tour de force of all that is special about the Seychelles – the diversity of the granite and coral islands, the ethnic diversity and harmony of the people, the many world-ranking beaches, the sapphire seas and the balmy, year-round climate which has led to the Seychelles being dubbed the ‘land of perpetual summer’.

“These attributes are as much a part and parcel of the Seychelles experience as the Big Five are to African wildlife reserves,” said Alain St Ange, director of Seychelles marketing, “and they are free to one and all, an intrinsic part of our tourism landscape for all to enjoy.”

Seychelles sunset

Apart from raising the profile of the islands, the thrust of the campaign twins the Seychelles with major African wildlife destinations with offers of a twin-hub vacation enabling visitors to do both at an affordable price.

The Middle East is the market with most flight connections to the Seychelles via Emirates and Qatar and the number of visitors from the region has shown continued growth despite the downturn.

Arrivals last year were up to 6,370, a 17.4 per cent increase on 2008, and figures for the first three months of 2010 indicate that this positive trend is continuing.

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