SEYCHELLES Tourism used its appearance at ATM to launch a new campaign aimed at encouraging visitors on a twin-hub vacation to experience the Big Five in Africa followed by the Best Five in the island archipelago.
The Best Five are a tour de force of all that is special about the Seychelles – the diversity of the granite and coral islands, the ethnic diversity and harmony of the people, the many world-ranking beaches, the sapphire seas and the balmy, year-round climate which has led to the Seychelles being dubbed the ‘land of perpetual summer’.
“These attributes are as much a part and parcel of the Seychelles experience as the Big Five are to African wildlife reserves,” said Alain St Ange, director of Seychelles marketing, “and they are free to one and all, an intrinsic part of our tourism landscape for all to enjoy.”
Apart from raising the profile of the islands, the thrust of the campaign twins the Seychelles with major African wildlife destinations with offers of a twin-hub vacation enabling visitors to do both at an affordable price.
The Middle East is the market with most flight connections to the Seychelles via Emirates and Qatar and the number of visitors from the region has shown continued growth despite the downturn.
Arrivals last year were up to 6,370, a 17.4 per cent increase on 2008, and figures for the first three months of 2010 indicate that this positive trend is continuing.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.