Singapore Tourism Board’s (STB) brand evolution from ‘Uniquely Singapore’ to ‘YourSingapore’ will be the major focus to be showcased at the Middle East’s largest travel trade tradeshow, the Arabian Travel Market (ATM).
At the centre of the brand evolution is an interactive website www.yoursingapore.com which has been developed in response to the rise of digital and social media, and the shift in the way that people plan and book travel: from passive content consumption to active engagement.
ATM attendees will be able to experience the new www.yoursingapore.com website and view a wide range of multimedia elaborating on Singapore’s rapid ransformation, and get a sneak preview of the STB’s latest commercial at the Singapore pavilion.
STB is planning to announce its 2010 Q1 tourist arrivals from the region during ATM.