The Professional Convention Management Association (PCMA) and Imex America have entered into a new industry partnership agreement which will see them collaborating on a range of marketing and educational initiatives, including the co-location of an important PCMA educational event alongside Imex America when its launches in October 2011.
Working with PCMA will also give the Imex Group access to a membership of more than 6,000 in many regions around the world. Both organisations intend to actively develop the partnership and use it to generate high-quality hosted buyer groups for Imex America as well as target potential new US trade show attendees. PCMA plans to host approximately 150 buyers to Imex America and will target top-level association and corporate buyers from the major industry sectors.
The announcement follows a long-standing and highly effective partnership between the two organisations which has been developed and enhanced over many years at Imex in Frankfurt.
Ray Bloom, chairman of the Imex Group, said: “We will be using the experience and knowledge we’ve both gained over many years in Frankfurt as a springboard for Imex America.”
The addition of PCMA’s co-located educational event to the Imex America calendar means Bloom has now confirmed 40 separate educational seminars and workshops will be available free of charge to attendees over three days in Las Vegas in 2011.