Amari, one of Thailand’s leading domestic hotel management companies, has announced the formation of a new corporate structure – Onyx Hospitality Group.
The strategic development will allow the long-established family business to pursue its previously stated expansion plans moving beyond Thailand to pursue hospitality management opportunities in the Asia Pacific and Arabian Gulf regions.
At the same time Onyx also announced the launch of two new hotel brands, the luxury Saffron and a select services offering named Ozo. These will complement the established mid to upscale Amari brand which underwent a significant revitalisation programme in October last year.
Onyx owner Yuthachai Charanachitta said: “We will be investing $44.1 million in a corporate growth strategy which will see new properties introduced across the portfolio of brands.”
CEO Peter Henley added: “Recognising the competitiveness in today’s hospitality industry, we realised that to maintain and develop our position we needed to create a long-term plan to take the company forward.”