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Meetings experts join forces

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Sirk…frank exchange of views

Leading meetings industry associations Meeting Professionals International (MPI) and the International Congress and Convention Association (ICCA) have linked up with GIBTM to present ‘Meetings Reality & Potential in the Gulf Region – The Market Knowledge Exchange’.

Taking place between 2pm and 5.30pm on Sunday, March 28, at Abu Dhabi National Exhibition Centre (Adnec), UAE, during the Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM), the interactive session launches Gulf Meetings Week and is open to all.

Key topics for discussion and debate include the mood of the market, challenges and opportunities, occupancy rates and pricing, training and how the region can attract more association events, corporate conferences and incentives.

Martin Sirk, CEO of ICCA, said: “This session offers meetings industry professionals a rare chance to share inside knowledge, the latest frontline market intelligence and their individual viewpoints on where future business is going to come from.

“The Gulf region has been so dynamic and difficult to read over the last couple of years, with extensive supply-side developments still coming on stream despite the global economic turmoil, ambitious strategic planning by the region’s rulers and extremes of market segment volatility and unpredictable client behaviour.

“Hopefully after this frank exchange of views, we’ll all be that little bit clearer about what’s going on and what practical steps can be taken to win more meetings business.”

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