Jordanian operator RayaJet, has built its reputation as a leading private jet charter by offering unexpected comforts and amenities.
The company provides clients with an array of services including aircraft management, aircraft handling and medical evacuation.
It also has the first-of-its-kind private, VIP lounge in Jordan dedicated specially to RayaJet travellers.
The company’s services include executive charter facilities for VIPs, government officials and business travellers.
It also conducts emergency medical evacuation for patients, particularly from war-zone areas. The medical flights are operated in collaboration with the most sophisticated medical centres and hospitals in Jordan. “This is a growing element of our business,” said Noor Abu Matar, head of marketing and business development.
Recently RayaJet introduced its sister company, Sama for aircraft handling at Marka airport, Queen Alia International Airport and King Hussein International airport in Aqaba.
RayaJet, which started operations in 2005 with ExecuJet’s Challenger 601, last year added a Citation 650 to its fleet.
“Plans to increase the fleet will depend on serving our region. We are in the process of negotiating the lease of a Challenger 604, for three years to be managed and operated by RayaJet,” said Abu Matar.
The company has already purchased the first Beechcraft Premier II for the Middle East which will create new markets for business and leisure travellers across the Levant.
“This will be the best solution for our executive charters because the operating cost is low. With a range from Amman to Dubai, this will facilitate RayaJet to offer charters at significantly lower costs,” said Abu Mater.
The aircraft is due to be delivered in 2012.
She added: “Our plans for the future include growing the company, not just in terms of fleet, but in upgrading the services we provide. A year ago RayaJet underwent a process of rebranding our services: starting from the people inside RayaJet and how they should work together sticking to the same vision and mission, talking the same language and so on.
“We also rebranded the fleet and refurbished the aircraft. Everything will change in keeping with the ongoing upgrading expansion and upgrade of the fleet.”
The company has also signed up Lebanese pop singer Ragheb Alama as its ‘face’ for the next year because of his appeal across the Arab world.
For RayaJet, the increased awareness and the perception of being a young, fit company is very important.
As part of its social responsibility, the company will provide scholarships for students in Jordan in order to encourage them to get into the aviation and private charter business.
At MEBA 2008, RayaJet also announced its tie-up with flight training company Ayla Aviation Academy to become a holding company.
“RayaJet is not about just transport but about service as well. We want people to try us once. When they do we are confident they will come back again. We build relationships and we make sure the service is the highest level,” concluded Abu Matar.