Skills training aims to boost Asia’s business event sector


THE global association of the exhibition industry simply known as UFI has announced that the next UFI-EMD exhibition management degree programme will be held in Bangkok, Thailand from November 23 until April 3, 2010.

The UFI Exhibition Management Degree course (UFI-EMD) content is applicable to participants from all countries seeking to attract business events. It includes two class modules and two e-learning modules during that period.

The UFI-EMD course programme will be led by an international group of experts from the exhibition industry. The curriculum includes business, marketing and project management, service partners of the meeting industry and special cross-section subjects, as well as a foundation in event logistics ranging from transportation of materials to stand construction.

Several modules of the UFI-EMD course will be carried out via e-learning techniques, making the programme accessible for employees already working in the meetings, incentives, conventions and exhibition sector.

UFI managing director Vincent Gérard said, “In today’s global business event world, top managers stand out through strategic thinking, creativity, and well-developed professional expertise. “These are skills that must be constantly updated and developed.”

The Thailand Convention and Exhibition Bureau (TCEB) and the Thai Exhibition Association are hosting this UFI-EMD course.