HILTON Hotels last month added Denizen Hotels, a global lifestyle brand, to the Hilton family. The new brand is expected to appeal to globally-conscious modern travellers of the world.
“We are thrilled to welcome Denizen Hotels into our portfolio of brands,” said Christopher Nassetta, president and CEO, Hilton Hotels Corporation. “While we continue to operate in a challenging macro economic environment, the addition of Denizen Hotels demonstrates our commitment to continuing to invest in our long term growth,” he said.
“This new brand rounds out our luxury and lifestyle portfolio, which includes the Waldorf Astoria, the Waldorf Astoria Collection and Conrad Hotels & Resorts.”
Denizen Hotels will target corporate and leisure guests and creates an international intersection between business and pleasure.
The new brand was unveiled at the International Hotel Investment Forum (IHIF) in Berlin last month.
“The term denizen literally means 'citizen of the world’,'” said Ross Klein, global head of luxury and lifestyle brands for Hilton. “We created this new brand in homage to guests who desire and deserve the best hotel experiences, both on an emotional and functional level. We are excited to introduce this new concept and look forward to welcoming the denizens of the world to our properties.”
