Aqaar and Accor join forces at Ajman Novotel

A Novotel room

FRENCH hotel group Accor Hospitality and Aqaar real estate have teamed up to manage a hotel under the company’s Novotel brand.
The four star Novotel Hotel forms part of Phase II of Ajman’s residential, commercial and hospitality complex - Aqaar’s ‘Ajman 1’ development, expected for completion by 2011.
The hotel will comprise 200 rooms with 70 serviced apartments and a variety of facilities, including restaurants, a wellness retreat, a conference centre and swimming pool. 
Novotel Ajman will be in Ajman city some 20 kilometres from the Dubai International Airport and within easy reach of Sharjah.
Following the signing of the contract, His Highness Sheikh Rashid Bin Humaid Al Nuaimi, chairman, municipality and planning department of Ajman, said, “World class alliances with partners such as Accor Hospitality emphasise the prestige of Ajman 1, highlighting its position as one of the UAE’s premier developments that will form a core attraction for both regional and international visitors.”
Christophe Landais, managing director, Accor Hospitality Middle East, said, “We are moving at a strong pace in our expansion throughout the region and making a defined mark for ourselves. The UAE is clearly an important factor in this strategy, given the consistent escalation of tourism year-on-year to the region.”
“We firmly believe Aqaar, with its signature ‘Ajman 1’ development, is the right partner for us in this powerful growth dynamic,” he said.
Developer of all hotel market segments, Accor Hospitality has continued to expand its regional portfolio of four brands – Sofitel Luxury Hotels, Mercure, Novotel and Ibis. With 45 new properties under construction, Accor aims to reach its ambitious target of more than 50 hotels to be opened by 2011 in the Middle East.