Saudi Arabian Airlines' (SAA) stewardesses will have new uniforms that reflect the new corporate identity.
The uniforms, which will be in line with the Islamic precepts, will incorporate the new corporate colours and will enhance the airline's visual identity and help brand its services.
More than a dozen fashion houses competed for the contract, which was awarded to Milan's Franco Ferraro.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.