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Tourism Boards

Dubai’s new ventures drive tourism targets
November 2008 2315

Dubai is well on track to achieve tourism targets of 15 million tourists per year by 2015. It is successfully diversifying its economy and considerably increasing investment in infrastructure across a range of sectors pinpointed as crucial drivers in attracting visitors to the emirate.
Ian Scott, director of the UK and Ireland representative office of Dubai Tourism and Commerce Marketing, said, “Dubai is a destination where you can expect the best, known for its ground-breaking projects the emirate continues to expand its globally acclaimed leisure and business facilities of superlative quality”.
Dubai recorded an 8.6 per cent increase in international visitors for the first half of 2008, while the UK and Ireland have been driving the growth in visitor figures with a 13.2 per cent increase in visitors for the same period.
New developments include many hotel projects - in 2007 there were 452 hotels and apartments in the emirate, and this figure is set to further grow as new developments continue to fuel visitor demand.  Room numbers are predicted to swell from 50,306 in 2007 to 63,317 by 2010.  This growth is reflected in the emirate’s hotel annual occupancy levels which are among the highest in the world, at 84.4 per cent in 2007.
Hotel developments include Atlantis The Palm, the boutique hotel Desert Palm, and when the world’s tallest building Burj Dubai opens in 2009 it will house the world’s first Armani Hotel alongside 160 luxury apartments, all designed by Georgio Armani.  Emaar’s new brand The Address has new properties in Dubai Marina, Dubai Mall and Downtown Dubai.
Dubai is aiming to become the world’s leading family destination for the UK and Irish markets by the year 2012, with many new family orientated projects in the pipeline. Dubailand, which will house 24 theme parks, will be one of the world’s largest leisure attractions covering three billion square feet and twice the size of Walt Disney World Florida.
Dubai also has a good reputation as a top MICE destination. Dubai International Convention and Exhibition Centre (DICEC), is the region’s flagship events venue and has been specifically designed to cater for a wide range of needs, large or small, with an overall capacity of 12,000.

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