A new Britain Visitor Centre has been set up in Dubai by the British Tourist Authority (BTA) to provide visitors from the region a comprehensive tourism information service.
The centre, which will be officially inaugurated in April next year, is however now open for business offering a wide range of services and products related to British tourism to both the travel trade and the general public in the region.
It is the latest in a chain of centres which BTA is setting up around the world as part of its strategy to boost tourism to Britain, and it comes in line with its on-going commitment to Middle East market. The Britain Visitor Centre provides a wide choice of over 80 travel brochures with information on every area of the UK and a 61-inch monitor will constantly screen videos highlighting destinations and tourist attractions throughout Britain, said BTA's regional media and public relations manager Mohammed Mansoor.
Visitors to the centre will be able to use the touch-screen monitors providing instant access to the Britain Tourism website, www.visitbritain.com, which has approximately 75,000 pages of travel and tourism information about Britain.
Experienced Arabic and English speaking travel consultants are on hand at the centre to advise and make suggestions about itineraries and make sure that the customer gets the perfect holiday in the UK.
The centre is located at the British Council building in Dubai, below Al Maktoum Bridge. The centre is open from Saturday to Thursday from 9am to 5pm.
The new centre is one of the several ways in which the Dubai-based regional office works closely with the travel trade in the region to promote more British travel and tourism products and services.
The authority also works with the regional media to regularly promote Britain and provide Middle Eastern visitors to Britain with the latest travel and tourism information about the country.
Mansoor says the BTA's main tasks in the region are to:
Mansoor said BTA remained confident of the Middle East market despite the double blow this year from the foot and mouth outbreak and the terror attacks in the US.
He said Britain welcomed 25.2 million visitors last year who spent £12.8 billion. From the Middle East, 446,000 visitors went to Britain and spent £757 million.
At least 53 per cent of the total Middle East visitors to Britain come from UAE and Saudi Arabia with the remaining from other GCC and Arab countries.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.