FIFTY eight per cent of UK consumers will be influenced by the economic downturn when it comes to choosing their holidays for 2009, a survey has revealed.
Most likely to be affected are people aged between 16 to 25 and living in the south west and Wales, according to the findings from the industry research firm TripVision.
The indications are that people still plan to go on holiday, although their choice of destination is likely to be influenced by the economic climate.
The poll indicated that more were likely to consider shorter haul destinations such as Spain, Italy and France over the US, and they would also probably consider a shorter duration holiday and opt for self-catering.
The research found that showed a rise in people choosing package holidays over independent travel arrangements, and there was also a big drop in people paying attention to green issues, down to 36 per cent from 43 per cent a year ago.
A small rise in the percentage of people worried about terrorism was registered, up to 17 per cent last month from 15 per cent in October last year.
Marketing and operations director of TripVision Jeff Rhys-Jones said, “The future intention to travel has gone down by one per cent which is not a huge drop, which suggests that people are still planning to go on holiday.
“I don’t think the travel industry as a whole is going to be a loser. While there will be more company failures, the really savvy ones will be putting forward products to consumers that they want to buy.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.