The Zimbabwe Tourism Authority (ZTA) has rebranded the previously named Zimbabwe International Travel Expo (ZITE) to Sanganai World Travel and Tourism Africa Fair.
Held in Bulawayo at the Zimbabwe International Exhibition Centre from October 15 to 19, 2008, the fair is expected to provide a platform for networking and creating business relations both regional and globally.
Chief executive for the ZTA Karikoga Kaseke said, “Recognising that the expo was not only about visiting, ZTA saw it appropriate to clearly position ZITE to an international level where the world meets Africa in
“Sanganai is a Shona word that means meet or converge. It is a word that shows the aspect of reciprocity where not only one person participates but various people meet to share their experiences at one spot. Thus, as a travel and tourism expo, Sanganai provides a centre stage where world tourism destinations will converge in
The minister of Environment, Natural Resources and Tourism, Francis Nhema encouraged the tourism industry to work towards this initiative that will take the country to a higher level both in the tourism economy as well as the country’s development.
“Kariba has suffered alot with no business,” said Givemore Chidzidzi, executive director destination marketing, for the ZTA. “This was just a phase the country was going through. We have put many strategies in place now, although we have been hampered by certain countries imposing sanctions upon us.”
“The 2010 FIFA event in
Chidzidzi said that tourism operations in
The Sanganai World Travel and Tourism Africa Fair has been catch phrased ‘where the world meets Africa’, and the ZTA believes it will become the second leading tourism platform in
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.