Zimbabwe rebrands its annual travel and tourism fair
The Zimbabwe Tourism Authority (ZTA) has rebranded the previously named Zimbabwe International Travel Expo (ZITE) to Sanganai World Travel and Tourism Africa Fair.
Held in Bulawayo at the Zimbabwe International Exhibition Centre from October 15 to 19, 2008, the fair is expected to provide a platform for networking and creating business relations both regional and globally.
Chief executive for the ZTA Karikoga Kaseke said, “Recognising that the expo was not only about visiting, ZTA saw it appropriate to clearly position ZITE to an international level where the world meets Africa in
“Sanganai is a Shona word that means meet or converge. It is a word that shows the aspect of reciprocity where not only one person participates but various people meet to share their experiences at one spot. Thus, as a travel and tourism expo, Sanganai provides a centre stage where world tourism destinations will converge in
The minister of Environment, Natural Resources and Tourism, Francis Nhema encouraged the tourism industry to work towards this initiative that will take the country to a higher level both in the tourism economy as well as the country’s development.
“Kariba has suffered alot with no business,” said Givemore Chidzidzi, executive director destination marketing, for the ZTA. “This was just a phase the country was going through. We have put many strategies in place now, although we have been hampered by certain countries imposing sanctions upon us.”
“The 2010 FIFA event in
Chidzidzi said that tourism operations in
The Sanganai World Travel and Tourism Africa Fair has been catch phrased ‘where the world meets Africa’, and the ZTA believes it will become the second leading tourism platform in