Sabre Travel Network Middle East (STNME) has renewed its contract with Kanoo Travel, its largest customer.

An innovative approach, ability to customise its product offering to meet the customer’s business objectives and Sabre’s established presence and expertise in the Middle East region, were quoted as key factors in securing the multi-year deal which sees Sabre support Kanoo in Bahrain, Egypt, KSA, UAE, Oman and the Levant.

The contract was signed by Mubarak Kanoo, chairman and CEO, Kanoo Travel and Hugh Jones, chief operating officer and chairman of STNME’s board of directors.

Daniel Naoumovitch, CEO of Sabre Travel Network Middle East said, “Our new agreement with Kanoo Travel, a pioneer of travel in the region and one of our most successful travel agency partners, is built on our ability to deliver solutions that directly support Kanoo’s business objectives. We have worked closely with Kanoo Travel to customise their Sabre desktop solution, ensuring maximum reservations efficiency and the best low fare and availability search. Being responsive to customer needs is something we strive to deliver and something which has help make Sabre’s products and service stand out in the industry.”

Abdullah Abo Khamseen, executive general manager, Kanoo Travel, added, “Throughout our relationship with Sabre, we have experienced the benefits of its constantly evolving and highly innovative technology, which has helped to drive our business success. Seeing the capability and strength of Sabre’s worldwide corporate organisation reconfirms the wisdom of our decision to select Sabre as our GDS of choice.”

Sabre is at the forefront of one of the world’s fastest growing industries. Travel agencies across the Middle East region have the support of Sabre’s 16 offices in 11 countries across the Middle East and the Levant.