Sao Paulo chatter wins Cannes award for Emirates
Emirates’ Airline was recognised for its digital advertising ability earlier this year after the airline won with three Cannes Lions at the 55th International Advertising Festival.
The creative wing of the carrier, along with London based advertising agency Lean Mean Fighting Machine, picked up a gold award for its ‘Nonstop Fernando’ campaign, a silver accolade for a brand campaign and a bronze for ‘Nonstop Fernando’ in the advertising category.
The ‘Non stop Fernando’ campaign revolved around a Brazilian man talking non stop about his home city of
The brand campaign involved online video banners which allowed viewers to ‘step’ into moving footage and experience first hand the destination they were seeing. The banners ran on numerous websites in the
Mike Simon, Emirates’ divisional senior vice president, Corporate Communications said, “These awards represent the best of the best in advertising so we are particularly pleased with this international endorsement. It is also further evidence that we are very much on course, online. We work extremely hard at Emirates to do things differently and these video banners provide a real journey of discovery for users. As for Fernando, well - he speaks volumes about what we’re about.”
The International Advertising Festival in
The flights will be operated by an Airbus A330-200 aircraft in a three class configuration of 12 seats in first class, 42 seats in business class and 183 seats in economy class.
Emirates Airline started a six times weekly service between Dubai and Sao Paulo on October last year, making history at the time as it was the first time a carrier had operated a non stop flight between the Middle East and South America.
Emirates Holidays, the tour operating arm of the airline offers holiday packages to Brazil encompassing Sao Paulo as well as Rio de Janeiro, as well as tours to natural attractions such as Rio’s Corcovado Mountain, the waterfalls of Iguaçu and areas within the Amazon rainforest.