Agents bring in LatAm tourists to Jordan
Larger numbers of tourists from Latin America are finding
Jordan Tourism Board Managing Director Nayef Al Fayez told media that bringing tour operators and agency representatives from the
He said these efforts have already increased tourist traffic from
Al Fayez told media that the new promotional scheme is designed to highlight the kingdom’s appeal as a vacation destination for those seeking holidays abroad. “A lot of people usually use this time of year to start planning where they would like to go on vacation; this is why it is important for us to start preparing now.” The cross-media effort will put a strong emphasis on e-marketing.
The JTB has been at the forefront of promoting the country’s main attractions, diverse tourism products and appeal as a year-round holiday destination, and the authority has now honed its approach to target tourists with specific tastes.
By Clark Kelly