Larger numbers of tourists from Latin America are finding
Jordan Tourism Board Managing Director Nayef Al Fayez told media that bringing tour operators and agency representatives from the
He said these efforts have already increased tourist traffic from
Al Fayez told media that the new promotional scheme is designed to highlight the kingdom’s appeal as a vacation destination for those seeking holidays abroad. “A lot of people usually use this time of year to start planning where they would like to go on vacation; this is why it is important for us to start preparing now.” The cross-media effort will put a strong emphasis on e-marketing.
The JTB has been at the forefront of promoting the country’s main attractions, diverse tourism products and appeal as a year-round holiday destination, and the authority has now honed its approach to target tourists with specific tastes.
By Clark Kelly
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.