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US website launched in five international markets
August 2008 812

www.DiscoverAmerica.com, the United States' first-ever official travel and tourism website, has been launched with language-specific sites in the leading international travel markets, according to the Travel Industry Association.
The websites target consumers in the five countries that account for 75 percent of all inbound travel to the United States: Canada (English- and French-speaking), Mexico, the United Kingdom, Japan and Germany. Interactive content for all 50 states, the five territories, dozens of cities and attractions, and official entry information from U.S. government sources is presented in the native languages of each market.
DiscoverAmerica.com is the result of a cooperative agreement awarded by the U.S. Department of Commerce to the Travel Industry Association (TIA) in January 2007. The six websites took about 16 months to research, develop and build.
The websites also feature an interactive map, an activity finder that sorts by 24 popular trip activities, booking opportunities through in-market travel specialists and travel deals in the US through Travelocity, and a stories section for travelers to post authentic reviews and comments. 




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