The Address unveils a first in Cairo
The Address Hotels & Resorts, has unveiled its first hotel property in Egypt – The Address, Uptown Cairo. A luxury master planned community developed by Emaar Misr for Development SAE, the hotel also marks the international expansion of the brand. The hotel will be the flagship of The Address brand in Egypt and is scheduled to open in 2011.
The new hotel also builds on Emaar Misr’s commitment to offering a truly integrated lifestyle community by setting the highest standards in hospitality and leisure. The hotel will meet the growing demand in Cairo for world class hospitality services – both from tourists and business travellers.
Marc Dardenne, chief executive officer, Emaar Hospitality Group, said, “The Address Hotels & Resorts is a truly global brand from Emaar Hospitality, and by managing its first international project in Egypt – one of the fastest growing tourist destinations – we are underscoring our capabilities to offer world-class hospitality services in international markets. Uptown Cairo is a spectacular master planned community located in the Mokattam Hills and The Address, Uptown Cairo will offer a distinctive hotel experience for guests with our focus on service and benefits.”
Sameh Muhtadi, chief executive officer, Emaar Misr for Development, said, “Emaar Misr is redefining the property landscape of Egypt with our master planned communities with Uptown Cairo already billed as a vibrant, upscale destination near Cairo city. Investor response to the project has been overwhelming and we are already ahead of schedule with the construction. The Address, Uptown Cairo will be a remarkable addition to the development, as it will set new benchmarks in hospitality standards in Egypt.” The Cairo property will offer 200 rooms and 300 serviced apartments.
The $2.1 billion development highlights an inimitable living experience that meets the demanding requirements of Egypt’s population. Uptown Cairo is located on 1,000 hectares within Mokattam Hills, removed from the bustle of the city. The cleaner air and cooler climate of the location adds to the quality of lifestyle of residents. Master planned by WATG, Uptown Cairo features several residential villages, a business park, resorts, spa, sports & leisure facilities, a sprawling shopping mall and a world class golf course. It is easily accessible from Maadi, Heliopolis, Nasr City and Central Cairo.