Abu Dhabi based Royal Jet, an international luxury executive flight services company, has launched a new pricing structure for all GCC countries.
The move is aimed at strengthening the company’s position across the GCC, said a statement.
The private jet charter company, chaired by Sheikh Hamdan bin Mubarak Al Nahyan, has a 16 per cent share of the market and has posted year-on-year growth of around 30 per cent.
John Morgan, Royal Jet’s new vice president commercial, explained that while the calculations of previous prices were based on where the aircraft originated from, in future they would be priced from where the guests commenced their flight. For example, if clients were travelling from Jeddah to Beirut, they would only be charged for that part of the journey, and not for the Abu Dhabi to Jeddah leg.
“We know from customer feedback that many potential travellers in the GCC have heard great things about Royal Jet and are extremely keen to use us.  Royal Jet has strong ambitions to grow throughout the region, and we have therefore decided to level the playing field so that people throughout the GCC can take advantage of our leading product at an extremely competitive price.
 “We have applied this pricing policy on flights from Dubai for some time with dramatic results, and so we are now expecting a surge in bookings from across the GCC,” he added.
“The savings for our clients could well be substantial. If a client wanted to fly on one of our Boeing Business Jets from Jeddah to Geneva, for instance, it will now cost approximately 20 per cent less than before since the positioning sector will not be included in the calculation of the overall cost.
“We are convinced that this will be warmly welcomed by both our existing guests and potential new customers, as we increase our presence across the Middle East. It is yet another example of why Royal Jet was recently voted the World’s Leading Private Jet Charter and Business Jet Provider of the Year,” Morgan said.