Qatar Airways has unveiled its brand new global television, print and online campaign focusing on its key attributes as a premium brand and adopting the new tagline, ‘The world’s 5-star airline.’
The new advertising tagline is designed to give emphasis to Qatar Airways’ expanding worldwide network and is an important part of the airline’s drive to build its premium brand image on the global stage. The brand communications campaign includes three new 30-second television commercials showcasing the airline’s best attributes – award-winning hospitality, cuisine and international network with particular emphasis on Qatar Airways’ exclusive Premium Terminal at Doha International Airport.
The commercials are being aired on leading television networks including CNN International, Al Jazeera International and BBC World and complement a print campaign across newspapers and magazines worldwide.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.
Bahrain: | +973 1729 3131 |
Dubai: | +971 4 3422 020 |
London: | +44 208 943 3630 |
Editorial: | [email protected] |
Advertising: | [email protected] |