The 22nd International Travel Expo (ITE) Hong Kong and the third MICE, Business & Incentive Travel Expo (ITE MICE), which ended June 15, saw a record number of 12,900 trade and corporate visitors. In addition, there were 57,500 public visitors, representing increases of 10.7 per cent (ITE MICE) and 8.5 per cent (ITE) over last year.
The Travel Expo in Hong Kong maintained two full days for trade and corporate visitors, and the remaining two days were open to the public. Of the trade and corporate visitors, 20 per cent came from mainland China and 15 per cent from abroad. By sectors, travel agents and tour operators and corporate visitors numbered respectively 6,800 and 3,700, and accounted for around 53 per cent and 28.7 per cent.
Corporate visitors this year increased by 37 per cent, and such strong growth, say organisers TKS Exhibition Services, no doubt resulted from the synergy from the concurrent holding of ITE and ITE MICE.
In the past three years since the concurrent holding was first launched, the number of corporate visitors grew by times when compared to the figure of 900 in 2005.
“From discussions, media reports and returned questionnaires, exhibitors are happy with the flow and quality of visitors,” said KS Tong, managing director of TKS.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.