As part of an ongoing branding initiative to promote Abu Dhabi to airport users, Abu Dhabi Airports Company (ADAC) has launched a new distinctive identity for its international airports in Abu Dhabi and Al Ain that connects it to the brand of Abu Dhabi. The move is part of ADAC’s dedicated efforts to align the identity of its two airports, considered to be the major gateways to the Emirate, with that of the city.
Abu Dhabi International Airport (ADIA) recently unveiled a new look to its Terminal One facility with a range of artwork promoting a Travellers’ Welcome message to millions of airport users, many of whom are transit passengers. Based on the artwork developed by the Office of the Brand of Abu Dhabi (OBAD), the installations reflect the core values Abu Dhabi wishes to project to visitors, transit passengers and residents alike – the value of respect. They also reflect the hospitality Abu Dhabi wants to portray. The move is in line with ADAC and OBAD’s efforts to help promote tourism and the city to the seven million plus users of Abu Dhabi airport.
ADAC will replace its Abu Dhabi airports identity with a new and inspiring graphic, which embodies the spirit of the Abu Dhabi brand in line with the tourism authority, which promotes the Emirate around the world. The airports have been given a distinctive ‘sky blue’ colour to use within the logo.
In announcing the change, HE Khalifa Mohamed Al Mazrouei, chairman of ADAC, Abu Dhabi Airport owner and operator, said, “Many airports lack a distinctive look and could be anywhere; we want Abu Dhabi’s airports to be distinctive and recognisable to the millions of passengers who are visiting the UAE or transiting through the airport. Branding the airports in this way will help us convert the millions of people who transit through Abu Dhabi into business and tourist visitors to our city.”
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