The Hotel Show, the specialised hotel supplier showcase to the international and vibrant Middle East hospitality industries, returns next year with early exhibitor commitments indicating a bigger and better event.
Held under the patronage of Dubai Crown Prince, UAE Defence Minister and chairman of the Department of Tourism and Commerce Marketing, Shaikh Mohammed bin Rashid Al Maktoum, the show takes place at Airport Expo Dubai from May 20-22. Initial interest in the show indicates that the prevailing negative perception of the Middle East hospitality sector is not founded, according to the event organisers, Streamline Marketing. The show was purchased by dmg World Media, a subsidiary of FTSE100 company The Daily Mail & General Trust plc last year, and is already benefiting from ambitious international marketing initiatives in the wake of the buyout. Already a third of exhibiting space has been booked, 50 per cent of this by new exhibitors. Four new national pavilions, representing Thailand, Lebanon, Taiwan and the Philippines, have been confirmed, representing a substantial number of exhibitors from those countries. The US, Germany, South Africa, United Kingdom, Italy, France, Australia and Hong Kong have once again taken pavilions, with one of the largest groups expected to be arriving from Northern Ireland under the group banner of Madini Hotel Works. "With the Hotel Show now under the umbrella of one of the largest exhibition organisers in the Middle East, it enjoys highly specialised global support, " said Joanne Evans, director of Streamline Marketing. A further feature of The Hotel Show 2002 will be the introduction of The Office Show next door, which expands its role into a new business area.