SARAYA Aqaba Real Estate Development and Nikki Beach EMEA Hotels and Resorts, a lifestyle and entertainment brand, signed an agreement to operate a luxury hotel and a number of serviced lifestyle residential units in the Saraya Aqaba destination in Jordan.
The Nikki Beach Hotel & Residences at Saraya Aqaba will be the first in the Middle East, among other 15 new hotels and resorts located in 12 countries around the world.
The agreement was signed by Shadi Ramzi Al-Majali, general manager of Saraya Aqaba and Jihad El-Khoury, chairman and CEO of Nikki Beach EMEA Hotels and Resorts.
“Saraya is proud to be the first in the Middle East to bring the Nikki Beach brand on board. And as we always seek to distinguish each Saraya destination with its meticulously selected characteristics, Saraya Aqaba’s partnership with Nikki Beach today adds the fresh and vibrant element to the Saraya Aqaba destination, hosting this highly acclaimed lifestyle and entertainment brand, while also opening new horizons for Aqaba,” said Ali Kolaghassi, vice chairman, CEO of Saraya Holdings, and vice chairman of the board of directors of Saraya Aqaba.
“Saraya Aqaba's partnership with Nikki Beach Hotels & Resorts expresses an integrated pioneering vision towards the tourism sector, as a vibrant sector, and one of diversity and openness. Our partnership with the best experts in the field of premier luxury, leisure and entertainment comes to translate our keen interest in placing Aqaba on the international tourism map, bringing the luxury beach lifestyle to the shores of Aqaba.” said Al-Majali.
Located on the shores of Aqaba on the Red Sea, the Nikki Beach Hotel will include approximately 140 hotel rooms, 28 of which are to be hotel suites. Residents and visitors of the Nikki Beach Hotel will have access to many dining options, a beach club and outdoor pool, spa and fitness facilities, a business centre with meeting rooms and retail shops.
Nikki Beach will also contain a residential component consisting of 132 units of one, two or three bedrooms. Catering to the VIP, Nikki Beach lifestyle residences will offer six star services with unique privileges, such as fully furnished residential units, access to the beach resort, priority access and VIP treatment in all the hotel’s facilities and outlets and many other privileges. Aqaba is keen to encourage visitors from the Gulf and other Arabian countries to its shores, and, according to Saleh Kilani, commissioner of Economic Development and Investment Affairs, Aqaba Special Economic Zone Authority, families play a very important role in the tourism sector in Aqaba.
The authority was in Dubai recently at the ATM to promote new developments and incentives for tour operators, where they endeavoured to encourage tour operators to operate groups and charter flights to Aqaba.
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