Even as Dubai wows the US with an unparalleled marketing blitz, Jordan, a well established Middle Eastern tourism destination with the travelling American, has seen visitors from the States return.
While the centre of Amman was once a big draw for American tourists, the political turmoil of recent years had driven away Western tourists.
In the first 11 months of 2007, 166,000 American tourists came to Jordan, an increase of four per cent over the previous year, according to the country’s tourism ministry. While the numbers are not a watershed by any means, they nevertheless mark a turnaround. This is partly due to an aggressive campaign promoting the kingdom in the United States and Europe, and partly due to more Petra’s being chosen one of the new Seven Wonders of the World.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.