An alliance was formed at ATM between Tatweer, a member of Dubai Holding, and Merlin Entertainments Group, the world’s second largest visitor attraction group, to build Legoland parks across the Arab world.
Tatweer and Merlin Entertainment Group announced the launch of Legoland Dubailand - the first of its kind ever built outside North America and Europe.
The Dh912 million project, occupying a total of 3 million sq ft inside Dubailand, the world’s largest leisure and entertainment destination, Legoland Dubailand will feature more than 40 interactive rides, shows and attractions geared towards families with children ages 2 to 12.
Saeed Al Muntafiq, executive chairman, Tatweer said, “We are extremely proud of our alliance with Legoland and Merlin Entertainments Group. The partnership once again demonstrates our dedication to deliver on the tourism objectives of Dubai Strategic Plan 2015 as we multiply our portfolio of entertainment offerings, contributing to transforming Dubai into a pioneering world class tourism destination.”
“This alliance further consolidates Tatweer’s status as the leader in developing the world’s most enchanting entertainment concepts and bringing the best leisure and entertainment brands, such as Universal Studios, DreamWorks Animation, Six Flags, Marvel and HIT Entertainment to Dubai. Legoland Park’s global reputation in family friendly rides, shows, attractions and its strong appeal for family and kids will add a new dimension to our offering, providing an enhanced experience to visitors and tourists.”
Nick Varney, chief executive of Merlin Entertainments Group said, “Merlin Entertainments Group branded visitor attractions, including Legoland Parks are well known throughout the world as the ultimate destinations for families with young children.
“Choosing Dubai for the newest Legoland Park reflects the fact that Dubai is becoming a major holiday destination, not only for the region, but also for visitors worldwide.”
Merlin operates 58 attractions and six hotels in 12 countries. It operates well known attractions including Madame Tussauds, The London Eye, Dungeons, Alton Towers, Warwick Castle, Thorpe Park and Chessington World of Adventures.
Currently, there are four Legoland Parks: in Billund in Denmark, Windsor just outside London, Deutschland near Günzburg, Germany and California in the USA.
Tatweer and Merlin will also work together on developing new concepts, such as themed hotels and other attractions.