HOLIDAY Autos Middle East recently joined colleagues from Dnata and hit the roads en masse in a fleet of colourful Beetles, to spread some joy to agents’ hearts.
The conspicuous group made pit stops in Dubai, Sharjah, Al Ain and Aiman bearing boxes of sweets, as well as flyers and brochures informing travel agents about Holiday Autos Middle East’s ‘Summer of Love – The Sequel’ campaign.
In a follow-up to last year’s successful campaign, ‘The Sequel’ offers agents Dh5 in cash for every car hire day they book, plus the to win even bigger prizes – such as a part in a Bollywood movie.
The inventive marketing initiative was also used to spread the message about all inclusive worldwide rates and how to manage the bookings via Holiday Autos or Dnata.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.