Accor and Century International Hotels are intensifying their co-operation with the launch of five hotels in the key Asian cities of Hong Kong, Kuala Lumpur and Shenzhen.
This important milestone follows the joint venture agreement signed between Accor and Century earlier this year.
Three co-branded hotels will include the 516-room Novotel Century Hong Kong (formerly Century Hong Kong Hotel), the 418-room Novotel Century Kuala Lumpur (formerly Century Kuala Lumpur Hotel), the 276-room Novotel Century Harbourview (formerly Century Harbour Hotel) and the re-branding of the 152-room Novotel Watergate Shenzhen (formerly Watergate Century Hotel Shenzhen).
It will also herald the introduction of Accor's value-for-money Ibis brand in north Asia with the rebranding of the 210-room Ibis North Point (formerly Century Inn North Point).
Century's vice president sales and marketing, Mark Simmons, said the sales and marketing co-operation between the two companies had been excellent and would provide significant support for the ongoing effort.
Accor's vice president sales and marketing in Asia, Rob Hornman, said the introduction of the Novotel Century co-brand into two key Asian gateways, in addition to the Novotel Shenzhen, will complement Accor's current portfolio of Novotel properties around the region.
Meanwhile, Sofitel Royal Angkor in Cambodia has completed construction of a new wing with 63 additional rooms, welcoming the first guests last month in time for the hotel's one-year anniversary.
In just 12 months Sofitel Royal Angkor - the closest hotel to the famed Angkor Wat temple complex - has quickly become Siem Reap's preferred address for the discriminating traveller.
Designed by leading Thai architect Choochat Polakij, the $5 million expansion project added six suites, 12 junior suites and 45 deluxe rooms to the hotel's existing 175 rooms.
Worldwide, Accor has launched its annual Winter Sale promotion which offers a range of benefits at more than 500 hotels until March 17 next year.
Guests are offered a rebate of up to 50 per cent on room rates and benefits like breakfast for one or two people under the promotion.
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