Anantara eagerly eyes expansion in Europe with Kempinski
Anantara Hotels & Resorts announced the formation of a joint venture with Kempinski Hotels & Resorts for strategic development opportunities in Europe and Asia.
With extensive knowledge and experience in the Asia market, Anantara Hotels & Resorts is well placed to seek out development opportunities on behalf of the Kempinski group and offer technical service skills which match the brand’s growth strategy. In turn, key locations being tapped for expansion by Anantara Hotels & Resorts include the Mediterranean basin, where Kempinski have a selection of existing properties.
William Heinecke, CEO of Anantara’s parent company, Minor International, said, “This is truly an exciting time for Anantara Resorts, as the brand is very focused on developing in key markets which enable our guests to feed their passion for exploration and experience. Partnering with Kempinski, allows us to extend the synergies and development opportunities between our two hotel groups.”
The agreement sets the stage for Anantara and Kempinski to move quickly with local knowledge in ever increas-ingly compe-titive markets. Kempinski chairman Michael Selby added, “Kempinski is pleased and excited about the joint venture with Anantara Resorts. Anantara has been growing at an impressive rate within the South East Asia region and has developed a reputation for quality in service as well as unique and attractive hotel properties. Kempinski is a major operator of Five Star Hotels throughout the world and we believe that the joint venture agreement will allow the pooling of the resources within both groups to provide a range of exceptional guest stay experiences.”
Over the next 10 years, Anantara Resorts expects to continue the extensive development to include at least 40 resorts in Asia, Africa, the Middle East and indeed Europe.