Bahrain’s national airline revamps entire fleet


Gulf Air, the Kingdom of Bahrain’s national airline, announced the launch of a major project which will see the redesign of all its aircraft interiors, together with its livery, uniforms and its passenger lounges.

The airline has appointed London and Singapore based designers James Park Associates to carry out all aspects of the redesign, which will coincide with an expansion and updating of Gulf Air’s aircraft fleet.
“Customer satisfaction is one of our top priorities and while we are proud of the very high standards of service and hospitality that we offer, we are constantly seeking ways to further enhance our passengers’ experience with Gulf Air as part of our aim to be the airline of choice,” says Gulf Air chief executive officer Bjِrn Naf.
“With the help of James Park Associates, we will redesign every aspect of the passenger experience to blend traditional comfort with cutting-edge technology and materials to give our customers an unforgettable journey with Gulf Air,” said Naf.
Designer James Park said his company was mutually excited to work on enhancing Gulf Air’s already strong brand image.
“This is an incredibly exciting project and one which will see further enhancement to Gulf Air’s image as a world class airline. The civil aviation world is evolving at an incredible speed and the challenge for all airlines and their designers is not meeting passengers’ expectations, but exceeding them. Gulf Air will achieve that and more,” said designer James Park.
James Park Associates was founded in 1982, specialising in the design of bespoke interiors and luxury environments and now focusing largely on the travel and hospitality industries. JPA has designed Singapore Airlines' new business class seat on the Airbus A380 aircraft and the first and business class seats on board their Boeing 777-300ER fleet.
Other projects have included the Venice-Simplon Orient Express; the Eastern and Oriental Express; the Royal Scotsman; Taj Exotica Resort and Spa in Mauritius and the Maldives; Lake Palace Hotel in Udaipur, India; Hotel Pierre, New York.
Acting executive vice president marketing and sales Danny Barranger hailed the tie up as the “ideal partnership for a strong, successful and lasting brand.”
“Gulf Air has a long history of being the pioneer of aviation in the region and we have immense pride in our heritage and we will continue to a pioneering leader in the future. We are committed to development and improvement of our products and services to ensure that Gulf Air is well positioned to become the airline of choice,” said Barranger.