23 November 2017

ATM Preview


Emirates brings its revolving globe to ATM
April 2008 193

AFTER a successful presence at the recent ITB in Berlin, Emirates will again dominate the Arabian Travel Market (ATM) with its show stopping global stand.

The three storey giant globe, which rotates on its own axis, will take 22,000 man hours to erect and includes 23 miles of cabling spread over a 48 sq m footprint. It is one of the largest exhibition stands in the world.
The globe will feature Emirates Corporate, Emirates Hotels & Resorts as well as Emirates Holidays. Already the appointment books of executives, who will man the stand is chock-a-block with travel agents wanting to participate in new programmes which Emirates will be introducing not only in Dubai but in many of its destinations around the world.
Emirates Holidays is a regular participant at ATM using the platform offered by ATM to promote new products offerings for the year and this always creates a great deal of interest.
Emirates Holidays will use this year’s ATM to promote its new brochure to the international travel industry. The focus of this year’s brochure is on the destinations against the hotels offered in the destinations.
Each country is introduced through a double page spread ensuring that detailed information on the destination is available to potential travellers. A greater emphasis is on round trips within a specific country as against individual city tours. In terms of new product entries, Canada has been included for the first time following the launch of services by Emirates in Toronto last year.
Emirates Holidays will display eight different versions of World of Choice 2008-09, which features the largest ever range of holidays in four volumes covering the Middle East, Africa and Indian Ocean; Europe and the Americas, Asia and Australasia.
The Dubai and the Emirates brochure feature updates on the new attractions coming up in the UAE. The range of brochures includes an Arabic language brochure (500 pages), a Russian language brochure (244 pages), a dedicated brochure for the Kingdom of Saudi Arabia (500 pages) also covering Iran, a specific brochure for the Mediterranean (244 pages), Middle East, Africa & Indian Ocean (204 pages), Europe and the Americas (260 pages) and Dubai and the Emirates (104 pages).
By Jonna Simon




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