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Dollar Thrifty highlights regional expansion
April 2008 697

Dollar Thrifty Automotive Group is anticipating a highly successful Arabian Travel Market (ATM), with regional expansion initiatives at the top of the company’s agenda, according to senior representatives.

Throughout ATM, the company will be highlighting some of its key successes during the previous 12 months, including a significant expansion and enhancement of its regional fleet with more destinations, the addition of new customer service initiatives, and the exceptional growth of both the Dollar Rent A Car and Thrifty Car Rental brands across the region. 
“With new office openings in locations such as Qatar, Libya, Morocco, Egypt and Oman, Dollar Thrifty continues to meet the growing demand for both leisure and longer term car rentals in the MENA region,” said Sam Eltibi, executive director, Dollar Thrifty Automotive Group, MENA and Asia Pacific.
Commenting on the future plans for both brands in 2008, Eltibi said, “The Dollar Rent A Car brand will continue its ambitious expansion project, while plans for the Thrifty Car Rental brand consist of updating the car rental fleet to suit the changing demands of regional customers.  For example, Thrifty Oman will start using GPS in a number of vehicles as that country’s tourism footprint expands.” 
“We will continue to innovate and anticipate our customers’ needs as we grow our businesses.  Dollar Thrifty remains committed to firmly establishing its reputation as one of the region’s premier automotive rental groups, and participating in events such as ATM is vital to strengthening our foothold in the region’s increasingly competitive car rental market,” Eltibi concluded.
With 150 square metres of exhibition space at ATM dedicated to both the Dollar Rental Car and Thrifty Car Rental brands, the group announced its largest presence ever at the trade show, which attracts travel trade and corporate buyers from all over the world.
To further entice visitors to the Dollar Thrifty stand, the car rental group is also providing an opportunity to win a raffle prize. All executives visiting the stands will be invited to leave their business cards, making them eligible to win the prize.
The Dollar Thrifty Automotive Group is a Fortune 1000 Company headquartered in Tulsa, Oklahoma.  Driven by the mission Value Every Time, the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value conscious travellers in approximately 70 countries with over 1,300 locations. Dollar and Thrifty have over 800 corporate and franchised locations in the United States and Canada including operations at most major airports.  The Company's approximately 8,500 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network.




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