23 November 2017

ATM Preview


Impressive coaching tools attract travellers
April 2008 246

SPORTING the region’s only TaylorMade Performance Lab, the Golf Academy at Four Seasons Golf Club, Dubai Festival City includes some of the most impressive coaching tools available.

Ideal for both corporate incentive and individual travellers, this facility features the MATT swing analysis and club fitting system. The TaylorMade Performance Lab monitors players to improve their swing and play their game using the most accurately fitted clubs in the world.
Previously available only to PGA tour professionals, the system uses the same revolutionary advancements in motion capture technology that can be seen in films such as Lord of the Rings, Polar Express, King Kong and Batman.
During the monitoring process, reflective markers are placed on strategic points of the player’s body as well as on the shaft and head of the fitting club. Nine separate high speed synchronised cameras capture the motion of the reflectors and instantaneously produce a three dimensional image.
MATT examines closely such details as club head path, swing planes, shaft line and launch angle. The resulting data is used to fit players' clubs according to swing characteristics with far greater efficiency than any other system on the market.
Other advanced tools and amenities at the club include the Science and Motion (SAM) Putt Lab, which aims to improve putting skills using ultrasound sensory technology and specific mathematical algorithms; two swing studios; a floodlit driving range; chipping area and practice putting green.
Additionally, coaching sessions in the TaylorMade Performance Lab and SAM Putt Lab are available to all levels of golfer.
Four Seasons golf academy also offers a range of corporate and social clinics, as well as individual and packaged lessons. The academy's approach is to foster a solid grounding in all the basics, coupled with a good mental attitude to developing its players’ game. Representatives will be on hand at ATM to explain this concept.
Founded in 1960, Four Seasons Hotels & Resorts has followed a targeted course of expansion, opening hotels in major city centres and desirable resort destinations around the world. It has 74 hotels in 31 countries, and more than 25 properties under development. 




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